Wellness by Oriflame

Friday, 19 December 2014

Product development and safety

For Oriflame, the safety and wellbeing of its consumers are crucial. All cosmetic products are formulated to be safe in accordance with the provisions of the European Cosmetics Regulation (EC No 1223/2009) and other major international regulations. In markets where regulations are less developed, Oriflame applies the European regulation requirements for safety as a minimum.

A step-wise approach to safety evaluation of cosmetic products is employed at Oriflame and performed throughout the product development process. First, Oriflame’s teams rigorously evaluate all new raw materials to ensure they meet our purity and quality requirements and are safe for use.
A safe concentration for each ingredient in each product type is then evaluated before the safety of each final product is confirmed by testing at independent specialised laboratories using human volunteers and non-animal testing methods. The safety evaluation process continues even after the product has been launched by actively collecting feedback from consumers and using it to further bolster product safety. 
The same stringent safety measures also apply to the wellness products. All ingredients in the Wellness by Oriflame range are of the highest food grade purity, fully approved internationally for use in food, and selected for optimum safety and efficacy.
Wellness products are formulated to comply with EU Regulation (EC No 178/2002), which lays down the General Principles and Requirements of Food Law and other related European legislation.
In addition to this, they are also formulated in accordance with global health authorities’ recommendations, including the World Health Organisation, the Institute of Medicine and the Nordic Nutrition Recommendations. To further ensure the safety of the range, products are evaluated by reputed Swedish experts in the field of medical science and nutrition.
In 2013 there were no incidences of non-compliance with regulations and voluntary codes concerning the health and safety effects of Oriflame’s cosmetic or wellness products during their life cycle in any market. 

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