Sustainable sourcing

A large proportion of the environmental impact of Oriflame’s products occurs beyond the direct scope of the Company’s operations. Sourcing of raw materials, such as paper and palm oil, is therefore a critically important impact area.

Paper

Paper and wood-based products are Oriflame’s number one raw material, used in packaging materials as well as in publications, especially catalogues. In 2010, Oriflame started working in collaboration with the Rainforest Alliance, a global conservation organisation, to develop a responsible paper sourcing strategy and set ambitious sustainability targets. A paper guideline has been rolled out to all
Oriflame catalogue and folding box suppliers globally and data on use and statistics on sources are gathered on an annual basis to ensure progress. In 2013 focus was put on following-up compliance among  the Company’s main corrugated board suppliers, and the results showed that more than 95% of the material surveyed complied with the company’s guidelines.
The target of sourcing 75 percent of paper and board packaging and publications material from credibly certified or recycled origin was therefore achieved in 2013, two years ahead of schedule.

Palm oil

Oriflame uses palm oil as an ingredient in numerous cosmetic formulations. Since there are serious environmental pressures caused by the palm oil industry’s rapid expansion into eco-sensitive areas, the sourcing of sustainable palm oil continues to be a key focus area for Oriflame.
Since 2010 Oriflame has purchased GreenPalm credits covering 100 percent of its consumption, and the long-term goal is to source 100 percent physically segregated palm oil. In 2013, Oriflame’s palm oil approach resulted in a high score, 11 of 12 possible points, in WWF’s Palm Oil Buyers’ Scorecard, ranking companies on their palm oil sourcing practices.